What Bloggers can learn from Taylor Swift
I admit it. I’m a Taylor Swift fan. And I’m not only a fan of her music, I’m a fan of her attitude. She’s a really powerful and successful businesswoman, yet she’s only 27. But I’m not here to make you fan of her. I’m pretty sure some of you love her, some others hate her and some don’t even care about her.
No matter what you think of her, she’s really successful. We all have to admit that. And I guess every one of us wants to be successful, either for their business or for their blogs. But what Taylor has to do with this? Well, she’s handling her success pretty well, and her path wasn’t really easy. So I guess we all can learn a few things from her. Not as a singer. But as a businesswoman.
1. Haters gonna hate.
You already know that. That’s what haters do. They hate. And they will keep doing it, no matter who you are. So… “Shake it off”! I remember Taylor’s speech during the Grammy awards, that personally inspired me to focus on my goal and my purpose.
“There are going to be people along the way who try to undercut your success or take credit for your accomplishments or your fame. But if you just focus on the work and you don’t let those people sidetrack you, someday, when you get where you’re going, you will look around and you will know — it was you, and the people who love you, who put you there. And that will be the greatest feeling in the world.”
Even though the Blogging community is great and supportive, I’ve seen some “hate” in a few blogs, and a lot of bloggers are afraid to express themselves because of the negative criticism. Well, don’t be afraid. You will always be criticized for your work or even your life. The point is to handle it right. You have to stay focused on your goal and be true to yourself. Don’t let anyone “sidetrack” you. Just try your best, work hard and believe in YOU. Because no one else is doing the work, you’re doing it. And you know your worth more than any other person in the world.
2. Everyone wins with Collaborations.
We are not alone in this big world. There are many people across the globe that share the same interests with us, the same visions and goals. So why not working together to make something awesome?
Remember who was the opening act on Taylor’s “RED” tour? If you don’t, let me tell you it was Ed Sheeran. And they even wrote a song together. Oh, and remember last year on her “1989” tour, Ricky Martin, Ellie Goulding, Steven Tyler, Selena Gomez, Justin Timberlake, Shawn Mendez were just a few artists that appeared as guests. I don’t know about you but I love seeing that kind of collaborations. Seeing artists working together, entertaining the fans and enjoying what they do best, makes me like them even more. And I guess I’m not the only one. You see? it’s a win-win situation here.
Collaborating is the best thing you can do to grow your business or your blog. You increase your influence, your followers and you can accomplish much more than you could accomplish alone. And you can even make some really good friends along the way!
3. Never underestimate your work.
Back in 2015, Swift wrote an open letter to Apple, for offering a 3-month free trial to all the users.
“I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”
Also, she wrote in an op-ed for the Wall Street Journal:
“Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for.”
And guess what happened. Apple changed their whole payment policy. She stood up for what she believes, and she stood up for her value! Work is a valuable thing. Your work is a valuable thing and you shouldn’t be doing this for free! Many brands will reach you, or you’ll reach them and they will ask you to do things for free. And that’s not right. You’re putting all your effort into your blog or business, spending a lot of your time each and every day and you should be paid for it. So stand up for your worth, and don’t underestimate your hard work!
4. Be true to yourself and do what makes you happy
I remember someone asking Taylor in an interview why she doesn’t expose her belly button. And her answer was that she simply doesn’t want to. She doesn’t want to expose her body. She is who she is. She wears what she wants and that’s what people love or hate about her. Either way, she is true to herself. She is Taylor Swift.
And that’s a big thing. We all need to be true to ourselves, especially as bloggers. True to our values and to what we love. And this is why people will be following us. Not because we’re trying to be someone else, or dress like someone else, or “write” like someone else. We have to put our personalities on our blogs and be authentic.
Or else, how can we expect people to follow us and read our blogs?
5. Never give up on your dream and your goal
That is kinda related to No.1. I think we all remember what happened at the VMA’s back on 2009 with Taylor and Kanye West. Not to mention the songs people writing about her, or trying to cast her down. But there she is, still focused on her goal.
Many people would just give up after what happened on the VMA’s. Being publicly humiliated in front of so many people when you’re just 20 years old? I guess that’s what I would do. But you see how she handle it? She was so focused and passionate about singing and writing songs, and with love and support from people around her, she just kept going. She even made fun of herself and used her “public humiliation” for her own good!
For me, that’s a hard thing to do but apparently, it works. I bet every one of you has a dream and a goal. So make a plan! Work on it each and every day. And even when a “problem” comes your way, try to find opportunities in it. Because for sure there is at least one.
6. Engage and listen to your community
I remember Taylor’s secret sessions-parties, where she picked a few fans and brought them in her own home, where she met them and spend time with them listening to her new album. She crushed a fan’s wedding, she sent money to a fan to help her pay off her student loan, she even sent to a few of them Christmas gifts! You see, Taylor created a special relationship with her fans. She wanted them to know that she really cares about them.
And that’s what we need to show to our readers and our community as bloggers. People are devoting their time to read our blogs and comment. We all have some “special” fans who follow us on every new step we do. They care about us, they are there for us. We should be grateful and never take them for granted!
So what are your thoughts on this? Do you think these will help your blog or your business?
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