What does a Blog need to be successful? Well… Readers! Or in blogging terms… Traffic! What’s the point of having a blog if no one reads it? Well, of course, you might have your blog as a personal journal, or you want to share stories with your friends. That’s totally fine! But if you want to monetize your blog and “grow” it, you need Traffic.
What Traffic exactly means though? Web Traffic is the amount of data sent and received by visitors to a website. If you can’t understand that right now it’s okay… I couldn’t understand it also in the beginning. Luckily Google is here to save the day with their Google Analytics platform. Google Analytics is a MUST have for your blog. It monitors the incoming and outgoing traffic to see which parts or pages of your blog are popular, how much time people stay on your blog, how many page-views you have, real-time visitors and many MANY more. If you want to set up Google Analytics here’s a great guide for that. (It’s the one I actually used to set up mine!)
But what does Reviving Old Blog Posts has to do with traffic and why you should do that?
If you have a blog, probably you have published quite a few blog posts already. But what do you do after you’ve hit the publish button? Most likely you share them on social media for about a week, or maybe a month and then you forget about them! So you get traffic the first few days that you published your blog posts and then nothing. Believe me, I used to struggle so much about that and I don’t even have many blog posts published (about 30 is not much!) We all put a lot of effort and time on these blog posts, so why they should be forgotten?
I came up with a strategy that helped me keep the traffic going on both old blog posts and new. This post of mine has about 3k pageviews and I “revived” it in February…And I still get page views every single day… So this means consistent traffic! But how did I do that? Keep reading!
1. Gather your Old Blog Posts in an Excel file
You know how much I love organizing stuff, don’t you? So to begin with, we have to gather all the URLs of the Old Blog Posts we want to revive in a place. I prefer an excel file that I can store on my laptop. So start with gathering your URLs. If you have a lot of blog posts then Google Analytics might help you. Log into your profile, change the time range and then choose Behavior > Site Content > All Pages. Make sure to change the “Show Lines” at the bottom of the page to 5000 so you’ll be able to see all of your posts. Then simply download the report by choosing “Export”. Then you have to declutter the list because there might be blog posts that you deleted or pages like “About” and “Contact”. If you don’t have many blog posts you can do it manually from your website like I did.
Now we have to define the type of posts that we have. There are 3 different types of our Old Posts and these are the Seasonal ones, the Helpful ones, and the Personal ones.
Seasonal are the ones that are related to a specific season or dates like Christmas or Haloween. Helpful ones are the ones the help the readers solve a problem or provide them with the information they might need. Personal ones are the posts about us. The posts where we share our personal stories or just our thoughts on something.
So you need to define what type each old blog post is. If you’re using an excel file adding a new column would really help.
What I like to do is to add one more column and specify the Type of posts a bit more. On “seasonals” I write the month next to them so whenever I do my Social Media Scheduling, I’ll know which posts are for each month. On “Helpful” I write some keywords like “blogging” or “social media” or “mental health” related to each blog post. I don’t really focus on “Personal” ones because there aren’t a lot of things to share or update about them. I mean if someone wants to know about me, it’s really simple to just go under the tag “personal” and find all my personal posts.
Important: Remember to add your new blog posts to the list to always have it updated!
2. Add your Social Media Promo Columns
One great source of traffic is through Social Media. So what I like to do is to choose my main Social Media Promo channels like Pinterest, Twitter, Facebook Page and Facebook Groups. So I create a column for each one. You can add more Social Media Channels if you want, like Instagram Stories or anything you gonna promote your blog post.
For Pinterest, I like to add each Pin’s URL for every blog post so I can find them easily. If you don’t have a good Pinterest graphic that’s okay, just leave it empty for the moment. A great way of using your pins is by adding them to Tailwind Tribes. A Tribe is “a group of trusted peers with a focus on aggregating content in a specific topic or niche of interest to them. There are thousands of Tribes in niches ranging from parenting to food blogging, social media marketing to home decor – and lots more!” (as Tailwind says) And you know what’s more amazing? It’s FREE. You know Tailwind is a paid service but their “Tribes” are free and this is really helpful! (A new blog post about Tailwind Tribes coming soon! I’m gonna explain you everything there!)
For the rest of the Social Media, I add a brief paragraph or a few sentences in each column related to each blog post. So every time I want to schedule my Social Media I won’t have to think about “what to write” or “how to promote this”. I have each caption in hand and I just copy and paste it. It saves you tons of time, believe me!
3. Add Pinterest Graphics
Pinterest is my number one source of Traffic right now. Almost 200 million people use Pinterest Monthly around the world and that’s a huge number! But Pinterest works with Graphics. And Good Graphics result in more Impressions, more Saves, more clicks and more Traffic! (Tailwind also helps!) The easiest way to create Pinterest Graphics is with Canva. (And any kind of graphic actually!)
Canva offers you a lot of templates specially designed for Pinterest. You can check them out here. My Advice is to try and keep the same colors and fonts though, so you can “brand” your Pinterest Graphics. Also if you need free stock photos to use I have a blog post with the best stock photography websites out there for Bloggers.
4. Seo optimization and proofread
If you’re blogging for a while your writing style might have changed. Or you’ve learned a few new things that you didn’t know back then like adding Headings or SEO. It’s great to proofread your old blog posts every once in a while, so all your posts will be updated and “fresh” even though you wrote them long ago.
About SEO, the Yoast SEO plugin is going to help you even if you don’t have a clue about it. After installing the plugin, you can access the dashboard by clicking on the new SEO tab in your WordPress dashboard. If you’re using the plugin for the first time, there is a First-time SEO configuration that will give you a guided tour to help you set it up. But how to use SEO exactly on each blog post?
Under the area that you’re writing your post in WordPress, you will notice the Yoast SEO meta-box.
So at first you have to select a keyword. A keyword is something people usually search for on search engines like Google. As an example on people could search for “what to do with old blog posts” and possibly this blog post will appear on the search. When you enter your keyword, Yoast SEO will analyze your content to see if your blog post is well optimized for that specific keyword. Below on the analysis, you’ll see what’s good and what you need to improve. Try to have a good SEO score and a good Readability score so your blog post will rank higher on Search Engine, and as a result, you’ll get more traffic from them.
5.Update Links and Add related posts
If your post is old, you most likely mentioned some things that you wrote a blog post about later. So take a sip of coffee, and proofread once more. Try to think how you could link other blog posts to this one. Your readers will find it interesting and click through to read more about this topic. So, as a result, they will stay more on your site and every time someone clicks a link into your blog post your traffic increases!
Also, it’s really important to check all the links in your post because if some links don’t work Google will rank you lower if something isn’t working. There is a plugin for this though and you can download it here, but I prefer to do this manually also because I want to see how my readers experience it. Also, make sure that the links open in new tabs.
As you can see bringing your Old Blog Posts back to life requires some work and a lot of time. But is really important to do it every once in a while. You need to keep your content updated, fresh and ready to be shared! Also, your blog will look more professional and you’ll get more traffic from the posts you already have. It may be a time-consuming task, but I can promise you, the rewards are very much worth it!
So what about you? How often do you edit your old posts and do you have any specific strategy? Please share it with us in the comments! And remember to share this post with more bloggers if you find it helpful!